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One to One
Sixty minutes on the thing you are actually stuck on. No chart required, no preparation beyond a short note.
$250 · 60 minutes
One conversation, on the thing you are avoiding.
If you run the company, there is nobody above you. Every call is yours, most of them are made tired, and the expensive ones only become obvious a year later.
Your team cannot tell you your plan is wrong. Your partner is too close to it. Your accountant only sees last quarter. This is one hour with somebody outside all of it.
People bring a business decision, a money problem, a partner or a hire they are handling badly, or the low hum underneath a year that looks fine from outside. So is arriving without knowing which it is.
Format
Video call, 60 minutesPrep
A short note beforehand — ten minutes of your timeAfter
A written follow-up within two daysMembers
$213 with The LettersSixty minutes
How it runs
I talk for less than a third of it. That is deliberate.
01
You tell me what is actually going on — not the tidy version02
I ask the questions nobody in your company is able to ask you03
I tell you one true thing from my own failure that matches04
You leave with one specific thing to do this week05
A written follow-up so you are not relying on memoryWhat people bring
Six conversations I have often
If one of these is familiar, this is probably the right hour.
01 “I know what I should do and I am not doing it”
Usually the most productive hour of the six. The knowing is not the problem.
02 “Revenue is fine but something is wrong”
Frequently a pricing, focus or client-mix problem wearing a motivation costume.
03 “I need to let someone go”
Or a partner, a client, or a line of business. The delay is nearly always the expensive part.
04 “I have money and no idea what I am doing with it”
Not investment advice. What the spending is actually for, which is a different question.
05 “The business is fine and home is not”
More common than anyone admits, and rarely raised until about the forty-minute mark.
06 “I do not know what I want any more”
Perfectly valid. Come anyway. We will get somewhere.
Why me
Most advisors have never lost anything
01 Fifteen years building companies
Across three countries, in two industries, with clients including UNICEF, the IRC, GIZ, MetLife and the NHS.
02 One of them collapsed completely
Not a downturn. Gone in weeks. I know what four in the morning feels like.
03 I rebuilt twice, in two countries
From an empty office with no clients, then again from scratch somewhere else.
04 I am still operating
Two companies, now. I am not a coach who read about this. I am in it this week, same as you.
Fit
Is this for you
Book it if
— You run something and the decisions stop with you
— You are stuck on one specific thing
— You want directness rather than encouragement
— You are willing to say the untidy version out loud
— Your work is quietly costing you at home and you know it
Do not book it if
— You want therapy or counselling — I am not qualified and will say so
— You want regulated financial or legal advice
— You have already decided and want agreement
— You are looking for introductions to investors
— You want someone to execute rather than advise
Questions
Before you book
Is this coaching?
No. Coaching asks you questions until you find your own answer. I will do that where it helps, but I will also tell you plainly when I think you are wrong.
Are you qualified?
Not in any formal sense. I am not a therapist, a counsellor or a licensed adviser. I am someone who has built, lost and rebuilt companies.
What if I am in real difficulty?
Then this is not the right thing and I will tell you so on the call. Please speak to a professional — I will point you towards one.
What do I need to prepare?
A short note: what is going on, and what you would like to use the hour on. Ten minutes of writing.
Can I book several?
Yes. Most people who come back settle into one a month.
Rescheduling and refunds?
Reschedule or refund with 24 hours’ notice. Inside that, I will do my best.
Not ready?
Start with ten dollars.
There is no sense paying for my time before you know whether we think alike.
Love Everyone, Build Anyway is 138 pages on ambition without self-obsession, money as flow rather than score, and what to do when the thing you built comes apart. It will tell you in an evening.
The written option
The Reading
Sixty-six pages by hand. Your patterns, your work, and the twelve months ahead — half business, half personal.
18pp
Your pattern26pp
Your work22pp
The year ahead$250 · 60 minutes
Bring the untidy version.
One hour with somebody outside your business who has already lost one.
Membership · $7 a month
The Letters
One members-only essay a month, one worked example with the details left in, and three questions answered properly in writing.
And 15% off everything else here, permanently — which means one reading pays for two years of membership.
Members pay
15% less
On every reading and every session, for as long as you stay.